My first project at IBM was to rebrand IBM LotusLive as IBM SmartCloud for Social Business, and to create a new marketing website for the rebranded service. The new website was designed to feel at home in the SmartCloud brand family while also conforming to IBM corporate web standards.
I performed a competative analysis, a site audit of the existing website, and interviewed sales and product management stakeholders to understand the challenges of marketing and selling a cloud product. From this work, I developed a series of guidelines that would define the design and a site wireframe that would guide its structure.
Special attention was paid toward creating a modern and attractive design language. Imagery was carefully selected to be both engaging and easily updatable. In order to create a guided user path (something lacking in the existing website) the total number of pages was kept as low as possible. Content was carefully curated to address possible concerns while emphasizing IBMs competative advantages.
Please note, recent updates to the SmartCloud site have been performed by another team. While most of my design is still in place, the screenshots below show the most accurate representation of what I designed.Close
Today I serve as the design lead for IBM's Connections mobile apps. I'm responsible for the visual and UX design for iPad, iPhone, and Android apps.
Connections is enterprise social business software designed to facilitate online collaboration. It is immensley powerful, but also very complex. My primary design challenge is to simplify that complexity in order to create an enjoyable and usable mobile experience, while at the same time retaining the functionality that our customers demand.
Throughout the design and development process I work closely with product management and development to ensure that user goals are met in the best way possible, and that my designs are properly implemented.
Typical deliverables include wireframes, prototypes, visual specs, and interaction specs, along with final production assets like icons.Close
I designed and developed the website for City Fabric, a local business based out of Raleigh, NC. City Fabric produces t-shirts and other items printed with a special type of figure ground map typically used by landscape architects. The maps show urban density and are intended to start conversation.
The website allows users to learn more about City Fabric and to browse and purchase their goods. Users can browse by city using an interactive map or by browse product. Individual product pages give details and interesting facts about the mapped city.
Please note, the current City Fabric website uses a different template. The screenshots linked to below show the site as I designed it.Close
This was a semester-long project in which we developed community-based organizations that were relevant to downtown Raleigh. I worked with Heidi Adams, Natalie Brown, and Christin Hardie. We isolated a need, interviewed stakeholders, performed visual audits, wrote scenarios and personas, and designed a solution.
Our group developed The Grove, an indoor market that would bring together Raleigh's urban consumers with rural farmers, facilitating a cultural exchange and building community. My primary contributions to the project were the branding, website, and modular trellis system.Close
A semester-long project spent curating and designing a rare books exhibition. We selected books that we found in general circulation at the NCSU library and attempted to tell their stories and express the continued relevancy of printed material in today's digital world.
We designed exhibition collateral, including posters, labels, and protective bonnets using experimental and intentionally unfamiliar techniques, and then worked as a class to develop a cohesive exhibition. Featured on Design Observer and selected for inclusion in the 2010 SparkCon Design Spark.Close
The image database component allowed camp staff to upload and tag documentation images of their campers. The campers could then access and share those images through an internet login. The database replaced a manual system, resulting in hundreds of man-hours saved, lowered operational costs, and a better experience for the campers.Close
This is a collection of work created for Design Camp, the NCSU College of Design's summer camp for high school students. The camps are organized and administered by the Contemporary Art Museum, and I created the work while employed as CAM's student designer.
Work includes promotional materials (posters, fliers), camp collateral (name tags, instructional posters, thank you's), and wayfinding signage.Close
For this typography project, we designed a magazine around a specific subject of our choosing. F/ features articles relevant to traveling photographers. I curated content from various sources and created supporting imagery from scratch. I designed a table of contents, a letters to the editor page, a subscription form, a feature article, and a secondary article. Consideration was placed on creating a layout and system that was both consistent within an individual issue and sustainable over time between different issues.Close
I served as the director of Fish Market, the NCSU College of Design's student gallery for three years. My work included curating, promoting, hanging, and documenting monthly shows, in addition to managing a four-person gallery staff and maintaining the gallery space in downtown Raleigh.Close
Silverback Productions was a semester long group project in which we developed an organization to promote and distribute underground and independent cinema. I worked with William Calloway and Kelley McClure on the project. My role in the group was as the interaction designer.
We developed two related organizations: Silverback Productions, which curated submissions through an online community, and the Guerilla Projectionist Society (GPS), which promoted those submissions by projecting them throughout downtown. My primary contributions to the project were the Silverback website and the GPS wayfinding app.Close
This is a collection of design work relating to my Grandmother, Phyllis (Finky) Friedman. The poster was created for "Finky Fest 85," a family get-together celebrating my Grandmother's 85th birthday.
The ethnographic video and knowledge map were created for an Imaging class. For that project we performed an ethnographic-style interview of someone connected to our daily life and recorded it using a video camera. The resulting footage was distilled into a one minute ‚Äúsnapshot,‚Äù illustrating a moment within our subject‚Äôs life. The video was then repurposed into a knowledge map, further documenting our subject in another medium.Close
Photography is both my passion and an integral component of many of my designs. I particularly enjoy landscape photography, and you'll find a gallery with some of my favorite images below. I have recently become interested in the controlled freedom allowed for by studio-based portraiture, as shown in the Design Camp Portraits gallery.Close